What is the single most important thing you can do to establish your presence online? The answer is to create your own blog.
The reason I say that is that your blog is where you can best express who you are and what you do. No amount of Facebook likes, retweets, Twitter followers, or Instagram photos and likes thereon will do the job of a well-structured blog.
Frankly, creating a blog isn’t as complex as one might suppose. It doesn’t take a technical genius to do it. I’m living proof of that.