I’m continuing on with this series of take-aways from Seth Godin’s blog posts. These are just my take on what he says.
Lessons Learned from Seth Godin: Part Nine
Lessons Learned from Seth Godin: Part Eight
These are just thoughts inspired by various posts from Seth Godin’s blog. He’s something of a marketing expert, certainly much more of one than myself. That’s become painfully clear.
About “The programmatic ask”
Don’t market on autopilot. Put yourself into it and be honest. Form relationships.
Fast, geeky, and slick is being innovative in the wrong way.
Here’s a link to the source.
PS: Oh, yeah. Seth totally hates Amazon! 🙂
About “Raining on your picnic (on your birthday)”
Quit taking others’ opinions so damn personally.
Grow the fuck up. And do the work.
Here’s a link to the source.
About “Gift cards, serial numbers and hard technology”
The Internet needs to be fixed. And let’s not forget how to be human.
And you got to read the whole thing, because Seth is a great storyteller, when he wants to be. And what he wrote made me laugh.
Here’s a link to the source.
About “Labor and value”
Let me put this in “writer” terms.
Amateur writers do it for themselves. Professional writers do it for others.
One is navel-gazing. The other is communication.
Here’s a link to the source.
About “Messing with Strathern’s Law”
It doesn’t matter how many people like you on Facebook or anywhere else on social media, if your only goal is to curry favor.
Ask yourself, “What are you really accomplishing?”
Here’s a link to the source.
About “Defending change (or the status quo)”
When deciding whether change is good, be rational and unaffected by emotional connections to the past.
And good luck with that, because Seth is as confused as anyone about how to do this.
Here’s a link to the source.
Any thoughts? Opinions? Anyone reading this? 🙂
Lessons Learned from Seth Godin — Part Seven
Here’s another installment in what’s turned out to be a series of lessons taken from reading Seth Godin’s blog.
My take on a series of posts follows, with a link to the source for each.
About “We are not astronomers”
One person really can make a difference. If everyone realized that, imagine what could be possible.
Here’s a link to the source.
About “Assume that both are true”
It’s not a contradiction to believe in God and science. It’s also possible to believe in both magic and reason.
But shit will never be chocolate.
Here’s a link to the source.
About “Respecting their time”
Do what you want, but don’t waste your time.
Here’s a link to the source.
PS: Dear Seth,
Three words: Strunk and White.
Respectfully yours,
Me
About “Appropriate risk”
Everything in life involves risk. Just don’t do anything completely crazy.
Here’s a link to the source.
About “Copy design”
Before you build it, think about exactly what you’re trying to build.
Then focus on how well you’re doing it.
Here’s a link to the source.
PS: Contains an ad for a copywriting course that’ll only set you back $1,200.
About “The simple market”
You can make money by creating or doing something to make people’s lives better.
And it would help to define what we mean by “better”.
PS: Aren’t “market failures” also “externalities”? And what about “sloth”?
Here’s a link to the source.
To be continued? 🙂
The Big Life Plan …
Okay, here’s life the way it was supposed to go, according to the narrative in my head …