The problem with moving fast and breaking things is that you may have no idea what you’ve got yourself into until it’s much tougher to change your approach, once you’re fully invested in a particular platform or marketing strategy.
Yes, apparently it can be done!
Ever get the feeling that there are so many apps and other sparkly thangs out there, that we’re being (almost deliberately) distracted to the point where no one is actually consuming what we create. Or we’re spending more time figuring out the latest social medium or life hack than we are creating our work.
BTW, I picked the above photo, because I couldn’t find a decent one for free that expressed the concept of antitrust law. Frankly, the creators of those laws (which date back to the late 19th century) could never have foreseen the manner in which commerce is conducted today.
And nowhere is the problem summed up better than in Lina Khan’s law review article on Amazon’s Antitrust Paradox. Khan, who has since been appointed head of the Federal Trade Commission, lays it all out very logically. But if you simply don’t want to read it, you should watch this video.
It pretty much says the same thing she did. (And I did. More than ten years ago.)
However, feel free to just ignore me. 🙂