Here’s another in a continuing series of Seth Godin “summaries.”
If you roll [the red carpet] out for every visitor or every customer, it ceases to be red.
[Blogger’s note: No. The carpet is always red. That’s the point.
Hang on! Are you saying it actually stops being red? What an interesting thought.]
That’s how snipe hunting works. It’s not actually about the snipe.
[Blogger’s note: That’s how we get all our ideas.]
People don’t share a concept because it helps the creator of the idea. They do it because it helps them. When they’re surrounded by people listening to the same music, talking about the same issues or doing work in a complementary way, things get better.
[Blogger’s note: This is a must-read.]
And piqued interest.
You almost never get all three at the same time. That’s okay, as long as we plan for it.
That’s all for now! 🙂
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