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“Reject the tyranny of picked. Pick yourself.” ― Seth Godin, Poke the Box

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What Seth Says

08/01/2023 by Debbi

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Photo by Rebe Pascual on Unsplash

Okay, then. Let’s see what Seth Godin had to say in these blog posts. The bottom lines that is. 🙂

*****

Your preference is not universal

The easiest way for us to help you is to not waste time arguing about whether you’ve uncovered a natural law that we’ve been ignoring and instead, let’s simply find out what you want.

“I like it when…” is so much more productive than, “everyone wants…”

[Blogger’s note: I like it when medical treatments actually work.]

*****

The spark

A few people will raise their hands and go first. They’ll engage in the conversation I’m hoping we’ll have about industrialism, humanity, false proxies, connection, dignity, productivity, connection and imagination.

If you’re ready to help make things better, I hope you’ll check out the book and share with others.

Thank you for leading.

[Blogger’s note: Click the link in the headline to find out more about Seth’s new (at the time I wrote this) book.]

*****

Who cares?

When we care, we get to make a difference, and that creates meaning, the path to significance.

[ Blogger’s note: I also highly recommend this book.]

*****

The 77% threshold

When a new tech or system is 50% as effective as the old one, it’s our job to learn it and understand it.

And when it hits 77%, we ought to consider creating a new division, a new product line or a new approach that adopts it.

By the time it catches up, we’re either part of it or we’re too late.

[Blogger’s note: Tell it to the woman who burnt out at age 19.]

*****

The swag is here

[Blogger’s note: Just click the link.]

*****

Consider the WordWindow

I think this is going to be a powerful bridge even now. For example, a “Summarize” button is going to lean into ChatGPT’s strengths, but it’s not something people might immediately jump to.

Broadening this concept, whenever you find the folks you seek to serve appear to be hesitating or confused, consider offering them a multiple choice option.

Menus work. Even when we’re not at a restaurant.

[Blogger’s note: I suggest you read this book.]

*****

And in conclusion, “Ow!”

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Filed Under: Creative Entrepreneurship, Curated Links, Food for Thought, For Writers, Online Marketing, Random Thoughts, Serialized content, Summaries Tagged With: Blogging, Branding, Marketing, Seth Godin, Summaries

Meet Debbi

Welcome to my writers' corner of the Internet. I'm a novelist, who also writes short stories and screenplays. I hope to share the benefit of my experiences as an indie author with dystonia since 2009. I also post a lot of book reviews, because I love to read and learn new things. I hope to share that knowledge with you.

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