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Lessons Learned from Seth Godin: Part Eight

02/22/2022 by Debbi

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Photo by Rebe Pascual on Unsplash

These are just thoughts inspired by various posts from Seth Godin’s blog. He’s something of a marketing expert, certainly much more of one than myself. That’s become painfully clear.

About “The programmatic ask”

Don’t market on autopilot. Put yourself into it and be honest. Form relationships.

Fast, geeky, and slick is being innovative in the wrong way.

Here’s a link to the source.

PS: Oh, yeah. Seth totally hates Amazon! 🙂

About “Raining on your picnic (on your birthday)”

Quit taking others’ opinions so damn personally.

Grow the fuck up. And do the work.

Here’s a link to the source.

About “Gift cards, serial numbers and hard technology”

The Internet needs to be fixed. And let’s not forget how to be human.

And you got to read the whole thing, because Seth is a great storyteller, when he wants to be. And what he wrote made me laugh.

Here’s a link to the source.

About “Labor and value”

Let me put this in “writer” terms.

Amateur writers do it for themselves. Professional writers do it for others.

One is navel-gazing. The other is communication.

Here’s a link to the source.

About “Messing with Strathern’s Law”

It doesn’t matter how many people like you on Facebook or anywhere else on social media, if your only goal is to curry favor.

Ask yourself, “What are you really accomplishing?”

Here’s a link to the source.

About “Defending change (or the status quo)”

When deciding whether change is good, be rational and unaffected by emotional connections to the past.

And good luck with that, because Seth is as confused as anyone about how to do this.

Here’s a link to the source.

Any thoughts? Opinions? Anyone reading this? 🙂

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Filed Under: Food for Thought, Online Marketing, Random Thoughts, Serialized content Tagged With: Branding, Marketing, Online Commerce, Seth Godin, Summaries

Meet Debbi

Welcome to my writers' corner of the Internet. I'm a novelist, who also writes short stories and screenplays. I hope to share the benefit of my experiences as an indie author with dystonia since 2009. I also post a lot of book reviews, because I love to read and learn new things. I hope to share that knowledge with you.

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