At some point, I should count how many of these I have. I do know I’ve collected way more of them than I have shared on this blog.
The problem with the race to the bottom is that you might win.
It’s easy to imagine that culture is immutable and that we have no choice but to pander for attention. But in fact, the culture keeps changing, and when we shift what we make and change what we pay attention to, the culture follows.
PS: I’m trying to picture selling this concept to a movie producer and having a tough time. Wait! I think I just identified the problem.
I hope this helps. Life’s too short for ugly presentations.
PS: I agree with the first three words of the second sentence.
If it’s not a pleasure, and you’re doing things like this all day, it might be a good time to find something else to do.
Focus on the customers who care enough about your idiosyncratic and particular offerings that they’ll not only happily walk away from the lesser alternatives, but they’ll tell the others.
Our habit is to compare top speed, horsepower, short-term returns and status. In every field, not just cars.
But it probably pays to make sure that there [are] good brakes too.
Think about it.