What is the single most important thing you can do to establish your presence online? The answer is to create your own blog.
The reason I say that is that your blog is where you can best express who you are and what you do. No amount of Facebook likes, retweets, Twitter followers, or Instagram photos and likes thereon will do the job of a well-structured blog.
Frankly, creating a blog isn’t as complex as one might suppose. It doesn’t take a technical genius to do it. I’m living proof of that.
When I started writing my novels, I had (if you can believe it) five blogs. Two of them were on WordPress.com and three were on Blogger. What I didn’t realize at the time was that these were blog platforms for amateurs. That is to say bloggers who didn’t want to create a separate asset in their blog.
This can be done, even by the most overwhelmed authors. Take my word for that, as one who used to blog in five places.
The main thing is to figure out what your blog is about and focus on that.
There are all sorts of niche markets a blog can reach. I’m still trying to figure out why I’m here. But here are a list of possibilities:
- How to help others use social media effectively.
- How to self-publishing books.
- How to market books online.
- How to best combine online and offline marketing.
- How to find reliable information online.
- Any subject that you’re passionate about for which there’s a market.
The first step to good blogging is to set time aside to figure out your niche. And to research it so as to see if there’s a market.
Meanwhile, check out all the awesome shit I’ve pinned about blogging here.
Plus these links of interest:
And just for fun: