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Market Your Book Without Social Media?

09/13/2022 by Debbi

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Image by Hermann Traub from Pixabay

Yes, apparently it can be done!

At least, according to this article.

Let’s create a bullet list of points:

  • Fine tune your author website;
  • Beef up that blog;
  • Don’t forget your newsletter;
  • Don’t overlook your local media (assuming they still exist);
  • When I say local media, think really local, even the small media (e.g., micro-local publications; college radio/TV; local radio/TV);
  • Invest in “solid influencers” (as opposed to liquid or gaseous ones, I guess);
  • Consider a Patreon page; (Hey, I’ve got two! See?)

Here are a few more suggestions:

  • Don’t overlook alumni publications;
  • Make videos (what you do on video is a matter for a whole ‘nuther article);
  • Start a podcast (again, a subject for another time);
  • When possible do IRL events, like book signings, local library events, or other appearances.
Here I am at the Barnes & Noble in Columbia, MD. This was in October 2019. Before you-know-what shut everything down.

In conclusion:

At this point, you may be thinking, ‘Well, skipping social sounds like an awful lot of work.’ And yes, it is a lot of moving parts, but every choice you make for your brand, what you do and don’t do, leads you down a path—and no path is entirely clear of hard work.

“The reality is, most of it will really benefit you…and why wouldn’t you want to go all out anyway? Find a couple of ideas you feel like you can start with and do them well. Create a checklist you can work through as you get the hang of anything new you take on.”

Unless you’d prefer the algorithmic approach to marketing.

BONUS LINK: Haunting a documentary! Now, that’s a story blog! 🙂

There, I said it! 🙂
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Filed Under: For Writers, Indie Publishing, Marketing, Online Marketing, Social Media Tagged With: Author Marketing, Book Marketing, Social Media

Meet Debbi

Welcome to my writers' corner of the Internet. I'm a novelist, who also writes short stories and screenplays. I hope to share the benefit of my experiences as an indie author with dystonia since 2009. I also post a lot of book reviews, because I love to read and learn new things. I hope to share that knowledge with you.

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