Yes, apparently it can be done!
At least, according to this article.
Let’s create a bullet list of points:
- Fine tune your author website;
- Beef up that blog;
- Don’t forget your newsletter;
- Don’t overlook your local media
(assuming they still exist); - When I say local media, think really local, even the small media (e.g., micro-local publications; college radio/TV; local radio/TV);
- Invest in “solid influencers”
(as opposed to liquid or gaseous ones, I guess); - Consider a Patreon page; (Hey, I’ve got two! See?)
Here are a few more suggestions:
- Don’t overlook alumni publications;
- Make videos (what you do on video is a matter for a whole ‘nuther article);
- Start a podcast (again, a subject for another time);
- When possible do IRL events, like book signings, local library events, or other appearances.
In conclusion:
At this point, you may be thinking, ‘Well, skipping social sounds like an awful lot of work.’ And yes, it is a lot of moving parts, but every choice you make for your brand, what you do and don’t do, leads you down a path—and no path is entirely clear of hard work.
“The reality is, most of it will really benefit you…and why wouldn’t you want to go all out anyway? Find a couple of ideas you feel like you can start with and do them well. Create a checklist you can work through as you get the hang of anything new you take on.”
Unless you’d prefer the algorithmic approach to marketing.
BONUS LINK: Haunting a documentary! Now, that’s a story blog! 🙂
