What’s Your Idea of Success?

Hi! I think I’m going to follow up a little bit on what I was talking about before, as far as connecting with people, through email, which was essentially what I was doing when I was on that Dorothy-L email list.

I was getting into their email inboxes. So if you can do that and you can do it authentically, that’s marketing. Now, just to give you an example, I mean, I see things all the time, they come to me by email with these headlines that are like screaming at me. Oh, here’s how you can make beaucoup bucks doing thus and such! And I’m like, I can’t be distracted by this thing. I need to be doing this instead. That point didn’t hit close to home, really, until I heard somebody say at one of these webinars where they’re talking about a product that they’re basically trying to sell you. I heard this person say, “Well, you obviously need to take this course, because if you wanted to do what I’m offering, you would have done it already.”

Well, no. You’re assuming something that isn’t true. I might be taking the course to find out if I want to do it at all. Yeah. You’re forgetting that, aren’t you? So the thing is, I don’t care what people are saying about the next big thing or what you should be doing. Somewhere in here, you know what you should be doing and you should do it and keep doing it and keep an ear to the ground as to what’s working and what isn’t. And we’ll get into the analytics of email in future videos. I’m going to try to do that because I’m learning a lot as I go. So you’re learning with me. And a lot of it is mistakes. And the biggest mistake of all is thinking that you’re successful based on your books’ Amazon rank alone. That turned out to be a huge mistake for me.

And I’m never going to let that happen again, because I don’t care anymore. I don’t even look at my Amazon rank. I don’t know how it’s doing. I just look at my bank account and I can tell you that this year [2020] I made more than twice what I made last year [2019] gross and managed to reduce my expenses. Well, actually reduce my deficit. I’m sorry. I’m still in a deficit, but it is less than a quarter of what it was last year. And I think a lot of that is not wasting money on courses, quick fixes, and promotions that I don’t think work. That’s it for me today. So I’ll talk you later.

PS: Here’s a video from a channel I no longer post on about how life is like baseball! 🙂

PPS: Maybe I should start blubbering in BookTok videos? 🙂