Hi! Today, I’m reviewing Direct. I’m just gonna go ahead and tell you about this book in general, because I didn’t read it entirely from front to back all the way through, because essentially it’s preaching to the choir at this point. I mean, I agree with everything that’s in here pretty much. And I primarily wanted to read this to get to the potential solutions to the problem, the problem, of course, being the middleman that we are always dealing with now. And we are just so used to it that we don’t even think about it anymore. It’s just what we do. And I’ll just read you this one part. She talks about how … the author is Kathryn Judge, and she talks about how Amazon was built on the Walmart model of selling things
to sheep cheap.