The biggest ways I failed as an author trying to make a living from my writing was to depend solely on algorithms and price points to succeed. Not that these things aren’t important, but they have to be balanced with other ways of reaching one’s readership and connecting with them.
I think, without question, that online marketing has become increasingly a visual experience. And more than ever, brands and businesses are established through the clever use of video marketing.
On all the different forms of social media, there’s been an increase in using video on platforms as varied as Facebook Live, Google Hangouts and Events, Instagram, Snapchat, and on and on.