“Reject the tyranny of picked. Pick yourself.” ― Seth Godin, Poke the Box
Oh, hi everyone. Yeah, my hair is hanging in my face. I haven’t had a haircut in a while and I could use one. I’m torn between doing a review of this book, which is absolutely fantastic, and talking about this book, I just am breezing through the first part because I’m realizing now that I know everything it has to say in the first part. Okay?
Hi. Today I’m doing a quick review of The Upward Spiral: Using Neuroscience to Reverse the Course of Depression, One Small Change at a Time. Alex Korb, PhD. With a foreword by Daniel J. Siegel, MD. I think this is a really good book. I mean, a lot of people these days struggle with anxiety, depression, and other mental illnesses. I know that I have been through periods of depression due to my dystonia, and this has some very sound advice for people who really feel like they’re at their wit’s end, which I have been there.
Starting from where we last left off, here’s Part Three! Pricing books and distribution through retailers.
Setting your book’s price
If you’re self-publishing under your own trade name, you’re entirely responsible for setting your book’s suggested retail price. This involves more than just looking at what other authors are charging for their books and setting your price somewhere in the same neighborhood. First, you need to know how much it costs to produce a copy of the book. (IngramSpark provides a formula for determining this.) Once you’ve determined your production cost per book, consider the market price for books similar to yours, then factor in a wholesale discount of 55 – 60%. The difference between the discounted price and the cost of the book is your profit per sale. Therefore, make sure the discounted price ends up being higher than the production cost of one copy of your book.
Hi! This a screenshot of the beginning of the video episode in which I’m interviewed by Amanda Lamb. The podcast is called Ageless, which … well, wish it were true. 🙂
More like aging despite any attempt to do otherwise. 🙂
As you may recall, I interviewed Amanda on my podcast, the Crime Cafe. Here and here!
PS: Incidentally, I’ll also be appearing on a panel for the Dystonia Medical Research Foundation’s Zoo Day.
Not sure exactly which date it’ll be made public, but I’ll let you know when it does.