One Day at a Time
We’re assaulted with so much information these days, that trying to market one’s work as an indie author may feel like an impossible task. There are so many social media and people giving advice on how to use it that keeping up plus doing the writing may seem overwhelming to the point where you want to give up before you start.
I’d like to share five ways in which indie author marketing can be made easier. With a little planning, they can even prove to be more effective.
It’s pretty obvious that to be a successful indie author these days requires more than a little marketing skill. What I’d like to do here is tell you some of the things not to do when engaging in indie author marketing.
The biggest ways I failed as an author trying to make a living from my writing was to depend solely on algorithms and price points to succeed. Not that these things aren’t important, but they have to be balanced with other ways of reaching one’s readership and connecting with them.
This is an excellent book. I haven’t quite finished it yet, but I can already tell you that it’s excellent, because it goes into why it is that artists have to put—or creative people I should say, in general—not just artists as in painting, but creative people need to put their work out there and do marketing and find patrons in order to survive and get paid for their work.
What is the single most important thing you can do to establish your presence online? The answer is to create your own blog.
The reason I say that is that your blog is where you can best express who you are and what you do. No amount of Facebook likes, retweets, Twitter followers, or Instagram photos and likes thereon will do the job of a well-structured blog.
Frankly, creating a blog isn’t as complex as one might suppose. It doesn’t take a technical genius to do it. I’m living proof of that.