One Day at a Time
This is an excellent book. I haven’t quite finished it yet, but I can already tell you that it’s excellent, because it goes into why it is that artists have to put—or creative people I should say, in general—not just artists as in painting, but creative people need to put their work out there and do marketing and find patrons in order to survive and get paid for their work.
What is the single most important thing you can do to establish your presence online? The answer is to create your own blog.
The reason I say that is that your blog is where you can best express who you are and what you do. No amount of Facebook likes, retweets, Twitter followers, or Instagram photos and likes thereon will do the job of a well-structured blog.
Frankly, creating a blog isn’t as complex as one might suppose. It doesn’t take a technical genius to do it. I’m living proof of that.
I think, without question, that online marketing has become increasingly a visual experience. And more than ever, brands and businesses are established through the clever use of video marketing.
On all the different forms of social media, there’s been an increase in using video on platforms as varied as Facebook Live, Google Hangouts and Events, Instagram, Snapchat, and on and on.